Deceptive Framing Archives

Deceptive Framing

Humans assume that images follow each other for a reason. When two segments are edited together or two pictures are abutted, the audience naturally assumes a relationship between the two. In general, the first creates the frame, making sense of the second. Often the second is designed to provide evidence for the first. Political ad makers manipulate this human tendency by juxtaposing unrelated content in ways that prompt a false conclusion.

Deceptive Framing: Organizing for Action vs. Broun on Climate Change

Organizing for Action, a nonprofit group that supports President Obama’s policies, employs deceptive framing in a web video by editing together a 2011 House vote and 2009 statement from Rep. Paul Broun (R., Ga.).

Deceptive Framing: Winning Our Future vs. Romney on Bain Capital

A web video by the pro-Gingrich super PAC calling itself Winning Our Future uses deceptive framing to attack Gov. Mitt Romney’s (R-MA) career at Bain Capital.

Deceptive Editing in pro-Gingrich super PAC “King of Bain”

Flackcheck.org shows how the editors of the pro-Gingrich super PAC film “King of Bain” tricked viewers into thinking that they heard former employees of UniMac say things they didn’t actually say.