Seeing What’s Not Heard: DSCC vs. Gomez on Retirement Age

The Democratic Senatorial Campaign Committee uses misleading audio/visual cuing when it pairs images of senior citizens with a claim about Massachusetts Senate candidate Gabriel Gomez’s position on raising the retirement age.

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Mishearing What’s Said: American Crossroads vs. Obama on China

In the audio but not in print on screen, this TV ad by the third-party group calling itself American Crossroads uses the word “could” to qualify its claim about benefits to China.

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Mishearing What’s Said: Obama vs. Romney on ‘$6400’

In the voiceover but not in print on screen, this TV ad by “Obama For America” uses the word “could” to qualify its claim about medicare costs under former Gov. Mitt Romney’s (R).

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Hearing What’s Not Said: Obama on Tax Increase

A TV ad from the Obama campaign invites the false inference that under his plan those making less than a million dollars a year would be unaffected by new taxes.

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Seeing What’s Not Heard: Sen. Brown vs. Obama on patriotism

A web video by Sen. Scott Brown (R., Mass.) impugns President Obama’s patriotism by showing a flag on the ground.

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Seeing What’s Not Heard: Americans For Prosperity vs. Obama ‘Debt’

An Americans for Prosperity ad conflates the debt and deficit by showing a national debt clock while audio discusses the national deficit.

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Mishearing What’s Said: Obama vs. Romney on college aid

In its audio track but not in print on screen, this TV ad by “Obama For America” uses the word “could” to qualify its claim about former Gov. Mitt Romney’s (R) plan for college aid. Ad makers know that we are more likely to remember print than audio. By including the correct information in the audio channel only, the ad’s creator and sponsor can argue that it is technically accurate even as viewers are likely to be misled by the stronger statement in print on the screen.

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Hearing What’s Not Said: Obama vs. Romney on Offshoring

A TV ad by Obama For America uses a deceptive technique to attack former Gov. Mitt Romney’s (R-MA) tenure at Bain Capital.

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Hearing What’s Not Said: Winning Our Future vs. Romney on Bain Capital

A TV ad by the pro-Gingrich super PAC calling itself Winning Our Future uses a deceptive technique to attack Gov. Mitt Romney’s (R-MA) record.

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